About Ken DiBella

In 1988, Ken began his career in healthcare with Sanus Texas Health Plan, an HMO (a division of New York Life Insurance Company), as Executive Vice President of Sales and Marketing. In this capacity he had responsibility for the team that developed and implemented the nation's first self-insured HMO product. Additionally, they established a highly productive relationship with the healthcare broker/consultant community, resulting in a significant source of new revenue for Sanus.

As a result of the demonstrated successes with Sanus, Di Bella was recruited to Core Source—then the second largest Healthcare TPA in the United States—as Executive Vice President of Sales and Marketing. He successfully integrated the historically competent administrative services of CoreSource with the healthcare management capabilities of a newly acquired company, Burgett and Dietrich, to create one of the first fully integrated administrative/managed care offerings in the United States.

Recruited as President and Chief Executive Officer of Harrington Services Corp., Ken had responsibility for an organization with 14 offices and over 1,500 employees. Growth was significant, from $32 million to $60 million in a 30-month period, including four minor and one major acquisition, with significant organic top and bottom line growth during his tenure at Harrington. Di Bella established Harrington as a healthcare broker/consultant-friendly organization, resulting in improved revenue.

As Founder, President and CEO of Bridge Benefits, he turned three acquired organizations that were financially troubled into a successful company recognized for superior customer service and product innovation.

In 2002, Bridge Benefits was acquired by a large healthcare Third Party Administrator, CBCA, and Ken was recruited to come aboard as CEO to fix a company that was challenged in every department. The team improved the sales, operations and information technology departments and created a "Blue Ocean™" company establishing the first "Employer Service Organization" that offered healthcare administration, human resource and retirement management services. This initiative proved successful enough to attract an investment partner, and the company developed significant traction with prospective and existing clients, creating significant new deal flow.

After having semi-retired for three years, Di Bella was drawn back to the healthcare industry, forming Successful Imperatives, LLC. The firm was formed to assist start-ups and mid-size companies that wish to gain market penetration, improve operational processes, require advisory services, or need assistance with fundraising.

Organizations: The CEO Project, American Marketing Association, SPBA, SIIA and HCAA, Health Action Council